CREATION OF A NEW BRAND FOR CHILDRENS` GUMBO GUMMIES
Jelly bonbons GUMBO
In cooperation with our client, we set out to create a childrens` product and a brand with its own positioning and character to enter the top 3 on the market. A primary target group is children aged 3 to 7 and their parents. The brand name is directly linked to the name of the main character / brand icon. The pack is different and recognizable, and the Gumbo Character is masked in a different role for each product in the series - a diver, a driver, a princess, a musician. The creative process was long. We went through inventing a vivid and memorable brand, creating a brand icon, creating a strategic plan for developing the packages in series, creating unique candy shapes that are linked to the main themes of the project, graphic design, prepress, development and implementation of promotional advertising vignettes. As a result, the unique combination of a funny and useful candy that tempts children and parents. Unexpected fun, cute care and the sweetest friend - GUMBO!
- Graphic design
- Brand project
- 3D visualisation