Bulgarian traditional bread by Hlebozavod Strajica

GRAPHIC DESIGN OF A BULGARIA BREAD PACKAGE

In this project, we have focused on the traditional Bulgarian look, but at the same time it had to be in tune with modern brand trends. We were captivated by the idea of ​​creating something valuable, Bulgarian, bread that everyone would want to have on their table. The endless repetition of the folk graphic elements of the chevitsa measures the rhythm from the past to the present. The image of the painted reapers embodies the idea of ​​bread that has absorbed the hard work of the people, bread made with weary hands. We aimed for the beauty and harmony in the design to be a graphic emblem for a quality product.